Blog
Practical writing for agencies and freelancers who look after client sites. How to sell and price care plans, what to put in a client report, and plain-English explainers for the technical checks that matter.
A care plan becomes profitable or painful in the first fortnight. Here is the onboarding process that gets you full access, a defensible baseline, a separate bill for inherited problems and monitoring running from day one.
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Maintenance work is invisible when it goes well, which is why retainers get cancelled. Here is how to make the value visible, month after month, so renewal is never a conversation.
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How to price a website maintenance plan: work out your costs, set three tiers, anchor on the middle one and avoid the usual mistakes.
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What to put in a monthly website maintenance report, with a template you can copy, so clients see the value and your retainer keeps paying.
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A usable website care plan checklist covering monitoring, security, updates, backups, reporting and support, so you can scope a plan clients trust.
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A practical guide to selling website maintenance plans clients keep paying for, from framing the value to pricing tiers and proving the work each month.
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The banner is the visible part. The compliance problem is what loads before anyone clicks it. A practical guide to PECR, UK GDPR, what a valid banner looks like and how to check a client site in five minutes.
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DNS is the only part of a client's setup that anyone can change without a deploy, a log entry or a word to you. Here is what lives in a zone, the five ways it quietly breaks, and what a useful DNS alert looks like.
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A plain-English guide to SPF, DKIM and DMARC, what each record does, how to set them up in the right order and the mistakes that quietly send client email to spam.
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What mixed content is, why browsers block it, where it creeps in from and how to find and fix every insecure resource on an HTTPS page for good.
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How to find broken links on a website, understand the status codes, fix or redirect them and stop them coming back, so visitors and search engines never hit a dead end.
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How to check an SSL certificate expiry and issuer, renew it before it lapses, and automate renewal so the padlock never breaks on a client site.
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A plain-English guide to HTTP security headers, what each one does and which ones every website should send, with how to add them without breaking the site.
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The pipeline, published at roughly two a week.
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