How to prove a retainer is worth it to clients
Maintenance work is invisible when it goes well, which is why retainers get cancelled. Here is how to make the value visible, month after month, so renewal is never a conversation.
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Care plans, monitoring and client reporting
Practical writing for agencies and freelancers who look after client sites. How to sell and price care plans, what to put in a client report, and plain-English explainers for the technical checks that matter.
Care plans and retainers
Website maintenance plan pricing: how much to charge
How to price a website maintenance plan: work out your costs, set three tiers, anchor on the middle one and avoid the usual mistakes.
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Website maintenance reports: what to include, with a template
What to put in a monthly website maintenance report, with a template you can copy, so clients see the value and your retainer keeps paying.
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What to include in a website care plan (with a checklist)
A usable website care plan checklist covering monitoring, security, updates, backups, reporting and support, so you can scope a plan clients trust.
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How to sell website maintenance plans
A practical guide to selling website maintenance plans clients keep paying for, from framing the value to pricing tiers and proving the work each month.
Read →Technical explainers
SPF, DKIM and DMARC explained
A plain-English guide to SPF, DKIM and DMARC, what each record does, how to set them up in the right order and the mistakes that quietly send client email to spam.
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What mixed content is and how to fix it
What mixed content is, why browsers block it, where it creeps in from and how to find and fix every insecure resource on an HTTPS page for good.
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How to find and fix broken links
How to find broken links on a website, understand the status codes, fix or redirect them and stop them coming back, so visitors and search engines never hit a dead end.
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How to check and renew an SSL certificate
How to check an SSL certificate expiry and issuer, renew it before it lapses, and automate renewal so the padlock never breaks on a client site.
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What security headers are and which ones you need
A plain-English guide to HTTP security headers, what each one does and which ones every website should send, with how to add them without breaking the site.
Read →Coming next
On the way
The pipeline, published at roughly two a week.
Care plans and retainers
- A website maintenance contract template
- The WordPress care plan guide
- Monthly client reporting for agencies
- How to onboard a client site onto a care plan
Technical explainers
- Why DNS change monitoring matters
- Page weight and Core Web Vitals budgets
- Cookie consent and pre-consent tracking under UK GDPR
- robots.txt and sitemap basics
- HTTPS redirects: why they break and how to check yours
Comparisons and roundups
- Best uptime monitoring for freelancers
- Best website audit tools
- Best white-label website monitoring (long-form)
- Best SSL and domain expiry monitoring tools
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