Agency tools
Care-plan pricing calculator
Work out what to charge for a website care plan. Enter your costs and a target margin, and get a starting set of three tier prices, plus the anchoring advice that makes the middle one the obvious choice.
How to use the result
The prices are a floor built from your costs, not a final answer. Start here, then add for the value a plan protects: a site that brings in real revenue is worth more to look after than a brochure site, even when the monitoring is the same.
Keep the gaps between tiers sensible, roughly a doubling works well, and never gate security or reporting behind the top tier only. A plan that leaves a client unprotected on the cheap tier is a plan that comes back to bite you.
A care plan needs proof it is working. Janitor monitors every client site and turns it into a branded monthly report, which is what keeps a plan funded.
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FAQ
Calculator FAQ
How does the calculator work out a price?
It multiplies your internal hourly cost by the hours a plan takes each month to get your cost floor, then divides by one minus your target margin to get a price. The other tiers are scaled around that middle price so the maths stays consistent.
Why three tiers?
Three tiers turn the decision from whether to buy into which size to buy, and the middle tier anchors the choice. Most clients pick the middle one, so present and price it as the default.
Are these prices final?
No. Treat the output as a floor built from your costs, then add for the value you protect. A revenue-critical site is worth more to look after than a brochure site, even when the work is similar.
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Price the plan, then prove it
Janitor runs around two dozen checks on every site you manage and turns them into a branded report.
30-day free trial. No credit card required.